SimplyFresh SimplyLocal open Amazon JWO tech powered GRIDSERVE electric forecourt Little Fresh store

SimplyFresh and SimplyLocal have opened a new LittleFresh store at GRIDSERVE ’s electric forecourt in Stevenage.

This is powered by Amazon’s Just Walk Out technology, with a third location in the works.

“Simply Fresh has always been at the cutting-edge of convenience retail, and our second collaboration with Amazon and GRIDSERVE solidifies this commitment,” says Kash Khera, MD at SimplyFresh.

“Little Fresh, powered by Amazon’s Just Walk Out technology, is designed to provide an effortless and quick shopping experience that perfectly complements the state-of-the-art EV charging facilities at the Stevenage electric forecourt.”

“With Stevenage, we’re excited to lead the evolution of convenience shopping, making it faster and more intuitive than ever, this is more than a store; it’s a glimpse into the future of retail."

SimplyFresh SimplyLocal open Amazon JWO tech powered GRIDSERVE electric forecourt Little Fresh store

2024 RTIH INNOVATION AWARDS

Check-out free stores are a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Check out our finalists here.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.