Ikea Switzerland launches JobBot on WhatsApp tool with aim of making it easier for people to apply
Ikea Switzerland, in partnership with the Ikea Retail (Ingka Group) global digital development team, has launched JobBot, a recruitment tool designed to enhance the candidate experience and streamline recruiter processes.
JobBot automates administrative tasks, allowing applicants to apply through WhatsApp without leaving the app.
The way it works is that the chatbot is pre-written, and it guides candidates through the process, and filters positions based on the information the candidate has given to the bot when creating their profile (and by providing consent). This ensures candidate information is kept secure and manageable.
Ananda Buchmüller, Project and Employer Branding & Talent Sourcing Leader, and her team in Ikea Switzerland, aimed to create a tool that would allow recruiters to focus more on understanding the individuals behind the applications, assessing their role fit, and exploring their broader career aspirations.
“We believe that people make the difference. We recruit based on values, focusing on the person rather than just the CV,” says Buchmüller. “JobBot bridges the gap between people and technology, enhancing communication and providing access to a valuable, interactive talent pool.”
The JobBot technology operates without AI driven decision-making, giving Ikea complete control over the interaction and allowing it to fully align with GDPR requirements, and guided by the company’s Global Digital Ethics Policy.
“The JobBot aligns with our values of accessibility and simplicity,” says Parag Parekh, CDO at Ikea Retail (Ingka Group). “Through solutions like these, we are reimagining our digital tools to create connections that matter. Our omnichannel approach is about meeting people where they are, ensuring their IKEA experience is seamless and valuable across every touchpoint.”
2024 RTIH INNOVATION AWARDS
Omnichannel retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
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