Bone appétit! Just Eat notches up purrfect first with Just for Pets as demand for rapid delivery continues
Just Eat has launched the first pet brand on its platform with Just for Pets.
In a LInkedIn post, Ellie Starr, Head of Strategic Partnerships at Just Eat, says: “A huge step forward to give our customers even better choice and convenience. Whether you desperately need a new toy to distract your pup (been there!) or to stock up on daily essentials you can now get your pet products delivered in as little as 30 minutes.”
People will be able to order thousands of their favourite pet products straight to their door - including dry, wet and frozen raw food for dogs and cats, as well as treats, grooming products and toys.
The news follows research commissioned by Just Eat earlier this year, which found that three in four people who have ordered on-demand groceries in the past believe it will become a part of their daily lives.
The study of 4,000 European customers identified eight key moments which drive grocery and retail orders on the app - examples included staple stop ups, gift giving and emergency care packages for loved ones.
Claire Pointon, Managing Director at Just Eat, says: “The UK is a nation of ardent animal lovers and so we’re thrilled to team up with Just for Pets, enabling our millions of customers to treat and delight their pets.”
“Demand for rapid delivery continues to grow as customers see the benefit, and Just Eat is proud to be leading the charge in empowering everyday convenience - whether that’s groceries via Waitrose & Partners, health and beauty essentials from Boots UK or, now, emergency pet treats, toys and more.”
2024 RTIH INNOVATION AWARDS
Rapid delivery is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
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