Online Asian supermarket Weee! partners with Topsort as it looks to upgrade retail media infrastructure
Topsort has announced a partnership with Weee!, America’s largest online Asian supermarket.
Founded in 2015, Weee! delivers fresh produce, pantry staples, snacks, and specialty items directly to customers, focusing on items that are often hard to find in mainstream supermarkets.
As it continues to grow in the competitive online grocery market, it recognised the need for a retail media platform that could scale with its expansion, provide transparency for sellers, and enhance the overall customer experience.
Previously, Weee! relied on an in-house advertising solution, but sought a more scalable and efficient platform. Topsort’s low code retail media dashboards, combined with AI driven APIs, provide it with the flexibility to implement a seamless, self-service retail media system.
This platform enables sellers to manage their campaigns with autobidding and keyword targeting, effectively reaching a broader audience. The transition to a fully automated, auction-based model also enables brands to expand within Weee!’s marketplace.
"We were looking for a solution that would inspire our sellers to invest confidently in our platform. Topsort's high standards, transparency, and powerful technology checked every box, delivering the trust and performance our sellers need,” says Lucas Buccianti Franco, Sr. Growth Manager, Weee!
"Topsort’s platform has seamlessly elevated how we deliver value to our brands. Their product was not only a breeze to implement but has already started creating impact. We’re just getting started, and the possibilities ahead are incredibly exciting.”
"We’re excited to collaborate with Weee! in their mission to bring culturally rich foods to more people across the US,” says Regina Ye, CEO and Co-founder at Topsort. “Our scalable and customisable retail media platform will provide their sellers with the tools they need to thrive, while Weee! continues to focus on community and quality.”
2024 RTIH INNOVATION AWARDS
Retail media is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
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