2024 RTIH Innovation Awards finalist East of England Co-op sees five forecourt sites adopt EDGEPoS solution

East of England Co-op has completed its roll-out of EDGEPoS, a software system from Henderson Technology, at five forecourt sites.

Located in Felixstowe, Colchester, Brightlingsea, Ipswich and Framlingham, EDGEPoS has been installed in two tills per site, and fully integrated to receive fuel sales.

Implementation has meant there is now a direct product feed from the central database to the forecourts.

Membership cards can now be accepted along with employee discount cards. The forecourt sites can also streamline the customer accounts process, and store colleagues have increased visibility of drive off and no means to pay transactions. 

James Norman, Chief Finance Officer at the East of England Co-op, says: “We were very motivated to switch to EDGEPoS as the system ticked all boxes for us.”

“Being able to extract data and use it to understand what customers on our forecourts are actually buying is vital especially in today’s competitive marketplace. We are now able to provide consistency in our offers, across our food stores and forecourts so we can provide our members and customers the best value whenever they shop with us.”

Henderson Technology, Retail Technology Operations Director, Darren Nickles, says: “We are delighted to be working in partnership with East of England Co-op.”

“By boosting their forecourt operations with EDGEPoS, it means the system integrates with their fuel pumps, enabling efficient transactions, real-time fuel monitoring, and comprehensive reporting. It is great to hear that the EDGEPoS cutting-edge technology has been able to improve customer satisfaction and modernise their forecourt management.”

“We look forward to implementing promotional offers, integrating stock management and pricing systems and providing the sites with greater reporting visibility.”

2024 RTIH INNOVATION AWARDS

East of England Co-op was among the finalists at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last week’s gathering.