RTIH Innovation Awards finalist VoCoVo hires retail tech veteran Martin Smethurst as Chief Customer Officer

Retail communications specialist, VoCoVo, has announced the appointment of Martin Smethurst as Chief Customer Officer.

“I’m absolutely thrilled to be joining VoCoVo at such an exciting time for the business,” says Smethurst.

“Bricks and mortar retail continues to be an incredibly competitive market, where implementing small changes can give retailers a crucial edge. The requirement to connect retail teams to each other, to customers, and to real-time information is essential in order for retailers to delight their customers.”

“I have seen how VoCoVo’s solutions can change the entire fabric of a store’s operations, and I want to bring that change to every successful retailer on the planet.”

Smethurst’s career includes senior leadership roles at companies such as Oracle, Cisco and Diebold Nixdorf, implementing technology solutions to the retail and hospitality sectors.

RTIH Innovation Awards finalist VoCoVo hires retail tech veteran Martin Smethurst as Chief Customer Officer

Beth Worrall, Co-CEO at VoCoVo, comments: “We are excited to have Martin join VoCoVo at this important stage of our business growth.”

“Martin’s depth of expertise in driving customer focused strategies will be crucial as we strive to create even greater value for retailers whilst enhancing the overall customer experience that we offer. With Martin’s leadership, We will continue to do what we do best - provide innovative technology solutions that help retailers and their teams thrive.”

2024 RTIH Innovation Awards

VoCoVo is among the finalists at the 2024 RTIH Innovation Awards.

It is shortlisted for its work with Iceland in the Best Retailer/Technology Supplier Relationship category.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Check out a full rundown of our 2024 finalists here,

Key 2024 RTIH Innovation Awards dates:

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.