Sprouts, Harmons, The Save Mart Companies, and Rosauers upgrade to Instacart end-to-end e-commerce platform

Instacart reports that Sprouts, Harmons, The Save Mart Companies and Rosauers are tapping its Storefront Pro offering.

This is an e-commerce solution custom designed for grocers of all sizes, providing premium features and customisation options to grow retailers’ online businesses. These retailers are among over 600 retail banners leveraging Instacart’s e-commerce solutions.

Storefront Pro is pitched as an easy and affordable way for grocers to get online and add e-commerce to their websites. Harmons has adopted the latest version of Storefront Pro for the first time while Sprouts has upgraded to the latest version. Additionally, The Save Mart Companies has launched Storefront Pro, moving from Storefront.

“Retailers are increasingly recognising the value of our advanced e-commerce solutions,” says Alice Luong, Director, E-commerce & Retail Media at Instacart.

“Storefront Pro offers end-to-end control, from discovery through weekly ad integration and personalised recommendations, to seamless checkout with loyalty programs, and even fulfilment and customer care.”

“This comprehensive approach allows retailers to create cohesive, branded experiences that truly resonate with customers. We’re continuing to see retailers benefit from these enhanced online experiences and further connect with their customers.”

“Instacart’s Storefront has been crucial in growing our digital presence,” says Tamara Pattison, Chief Digital Officer at The Save Mart Companies.

“We’re excited to elevate our online offering with Storefront Pro. Its advanced features will help us create a more engaging, brand-aligned experience for our customers. We’ve already implemented features allowing customers to buy local products, get cashback rewards, and order ahead via Foodstorm. These capabilities are further strengthening our digital growth and community service.”

“We’re looking forward to upgrading our digital commerce platform with Instacart’s Storefront Pro,” says Marti Sunderlin, Rosauers’ Chief Marketing Officer.

“Storefront Pro will allow us to grow and monetise our digital presence with features that are offered, like the ability to build a customisable homepage and merchandising layouts, a fully branded mobile app to support customers in-store and at-home, and access to Carrot Ads to support our retailer media network.”

2024 RTIH INNOVATION AWARDS

Grocery technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.