Intermarché partners with Shopic and Capgemini to pilot AI powered smart carts at retailer’s store in France
As part of a collaboration with Shopic and Capgemini, Intermarché has become the first European retailer to trial a smart cart solution at its store in Provins, France (77 - Seine-et-Marne).
Using an AI powered device, each cart can automatically detect items.
A clip on device, which can be attached to any standard cart, is powered by computer vision technology. Customers can track their budget in real-time, check their loyalty points, and see offers and promotions directly applied to their cart total.
A long-term goal is to integrate and personalise retail media features (such as advertisements and supplier offers throughout the shopping journey).
“Our collaboration with Intermarché demonstrates their visionary approach; it represents a significant step in bringing the benefits of online shopping to physical stores. By integrating our smart cart technology, Intermarché offers customers an innovative, interactive, and personalised shopping experience, as well as a secure, autonomous checkout solution,” says Raz Golan, CEO and Co-Founder at Shopic.
“We are delighted with our collaboration with Shopic for this pilot project, which is an excellent opportunity to concretely test the benefits of AI, using computer vision, for retail. Customers of the Provins supermarket will benefit from a simplified, fast, and efficient shopping journey thanks to the smart carts,” says Perrine Vigno, Owner of Intermarché in Provins.
2024 RTIH INNOVATION AWARDS
In-store technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
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