Latin American buy now pay later specialist Kueski brings in Andreas Waldmann as its first ever Chief Marketing Officer

Kueski, a buy now, pay later (BNPL) and consumer lender in Latin America, has announced the appointment of Andreas Waldmann as its first ever Chief Marketing Officer.

“Andreas has an extensive background that will help Kueski expand its reach and strengthen its product ecosystem, furthering our mission to improve the financial lives of Mexicans,” says Adalberto Flores, Co-founder and CEO at Kueski. “We are committed to building a team of exceptional talent and Andreas’s addition will be key to continuing to drive our growth.” 

“I firmly believe in the power of technology to democratise finance. Being part of Kueski means contributing to the redefining of financial services in Mexico,” says Waldmann. “At Kueski, we have the opportunity to change the lives of millions, and I am excited to apply my experience and enthusiasm to strengthen our position as a leader in the industry.” 

Waldmann previously held leadership roles at companies such as Citibanamex, Volaris and Clara. Most recently, he served as a marketing leader at Dentalia.

2024 RTIH INNOVATION AWARDS

Payments was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central

London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.