eBay and FinTech giant Klarna expand tie up bringing buy now pay later service to new markets

eBay and Klarna have announced the expansion of their partnership to key European markets making the latter’s BNPL options available to more of the former’s shoppers.

Expanding from a launch in Germany, eBay is offering Klarna (including Pay in 3 and Pay in 30 Days) to people in the UK, Austria, France, Italy, the Netherlands and Spain, with more markets coming soon.

Avritti Khandurie Mittal, VP & General Manager of Global Payments and Financial Services at eBay, says: "We are unlocking greater payment choice and flexibility for eBay shoppers by expanding our strategic partnership with Klarna to several key markets.”

“People turn to eBay’s more than two billion listings to find the things they love, from a rare Pokemon trading card to a gently pre-loved Birkin bag or that well-priced Rolex watch. We know our customers value the ability to pay in a way that works for them. With Klarna, eBay shoppers now have the flexibility to pay over time by selecting from a variety of Klarna’s pay later payment options at checkout.”

David Sykes, Chief Commercial Officer at Klarna, says: “eBay is one of the biggest and best marketplaces in the world and we’re thrilled to partner with them. With more flexible payment options and the new resell feature, we’re making it easier than ever for millions of people to buy and sell everything - from collectible sneakers to strollers and designer bags - on eBay.”

Starting today, Klarna users can now resell items bought through its app on eBay, with automatic listing details and images. This is available to shoppers in the UK, Germany, Spain, Italy, France, Austria, and the Netherlands.

The new feature coincides with eBay’s recent announcement of free selling in the UK.

2024 RTIH INNOVATION AWARDS

Payments was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.