Thai retailer The Mall Group preps roll-out of TROLLEE powered smart carts at Gourmet Market locations

TROLLEE reports the launch of its smart cart technology in partnership with Thailand-based retailer The Mall Group.

Starting on 12th December, customers at Gourmet Market branches in Paragon, EmQuartier, and EmSphere will be able to use one of 200 smart carts. Plans are afoot to expand to The Mall Lifestyle stores in 2025.

“Customers today have a better understanding of technology and are choosing to shop through both offline and online channels,” says Ploychompu Umphuj, Vice President-Gourmet Market at The Mall Group.

“At the same time, they are increasingly looking for real-time promotions and rewards, seeking a shopping experience that meets their need for speed, time saving, and personalisation. Smart carts are therefore being launched to enhance the shopping experience.”

2024 RTIH INNOVATION AWARDS

In-store technology was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.