Harley-Davidson taps Tymit technology platform for launch of instalment credit card programme

Tymit has announced the launch of a new credit card programme in partnership with Harley-Davidson.

This will be available to customers across Europe, starting with the UK in March.

It is launching with two bespoke credit card options, the H-D Ultra Card (a Visa Platinum credit card) and the H-D Classic Card (a standard Visa credit card).

Its standout feature is a three-month interest free offer on all purchases made at authorised Harley-Davidson dealers and on the company’s website.

This merchant linked instalment feature on a credit card is pitched as a market first that offers a more cost-effective and fully regulated alternative to buy now, pay later solutions.

Cardholders will be able to build up loyalty points on their purchases which will be redeemable against Harley-Davidson products and services both in-dealership and online.

Tymit’s technology platform enables merchants to create bespoke instalment credit programmes for their customers under their own brand.

"We are thrilled to partner with Harley-Davidson to offer owners and brand lovers alike an innovative instalment credit card,” says Martin Magnone, CEO at Tymit.

“Our mission is to create the next generation of credit products that puts customers in control and offers them more flexibility and transparency.”

“To do that alongside Harley-Davidson, one of the world’s most iconic brands, is both an exciting opportunity to reach new audiences and a vote of confidence in our drive to do things differently, just like Harley’s.”