NewStore bags omnichannel retail technology deal with British lifestyle and fashion retailer White Stuff

NewStore, a mobile first unified commerce platform for retail brands, has landed a deal with British lifestyle and fashion retailer White Stuff.

The project is in its early stages, with a NewStore spokesperson telling RTIH that the company is currently unable to share indepth information.

However, in a LinkedIn post, Martin Farrell, Senior Account Executive at NewStore, said: “White Stuff is an iconic British fashion and lifestyle brand, founded by two friends George Treves and Sean Thomas in 1985.”

“They’ve grown to become a high street favourite with >100 stores across the UK and Germany, with even more stores planned (including my hometown, Liverpool).”

He added: “There’s way too many exciting initiatives planned to mention here, so I’ll summarise using the words of Trading Director, Tracey Verghese in her recent Fashion United interview “there’s a real ‘watch this space’ kind of energy". I couldn't agree more, Tracey.”

“Thank you to Jo Jenkins (CEO at White Stuff), Steve Borg (Technology and Transformation Director) and James Brazeley (Enterprise Architect) for your trust in NewStore; we’re delighted to work together alongside AbsoluteLabs. and I can’t wait to see the results!”

CTO

Ben Hoskins has joined NewStore as its Chief Technology Officer. In this role, he will lead the omnichannel store solution specialist’s global engineering team while spearheading its overall technology vision, culture, and operations.

Hoskins has spent more than 25 years leading the technology strategies for the likes of eBay, Wayfair, and OLX and startups such as Spark Networks and Billie.

As a member of the executive leadership team, he will also work closely with the product and go-to-market functions to ensure all departments are aligned on the firm’s vision and objectives in the face of market demands.

“As NewStore continues to transform the retail industry, Ben’s expertise in leading high-performing technology organisations will be invaluable as we scale and evolve,” says Stephan Schambach, Founder and CEO, NewStore.

“His hands on technical knowledge combined with his contributions to our strategic vision will help strengthen our platform and ensure we continue to deliver outstanding value to our customers globally.” 

“As a technology leader, my main focus is to foster a culture of excellence and innovation, attract top talent, and develop world class products. I joined NewStore because it is clear the entire company shares this mindset,” says Hoskins.

“I look forward to contributing to NewStore’s already impressive track record, and I am confident that together, we will become the de facto operating system for modern commerce.” 

2023 RTIH INNOVATION AWARDS

NewStore emerged victorious at the 2023 RTIH Innovation Awards, picking up the Omnichannel Retail Initiative of the Year gong for its work with Footasylum.

Our winners were revealed at a fantastic awards ceremony, which took place at the Barbican Centre in central London.

The event was held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.

Check out the full winners list here.