VeUP launches North American operations and appoints technology veteran Mike Siegel to the helm

VeUP, which helps startups scale up by delivering specialist services across technology, go-to-market, and finance, has selected Austin, Texas as its North American headquarters.

As part of its expansion, it has appointed veteran technology executive and startup advisor, Mike Siegel, to lead its North American team as General Manager and serve as VeUP’s Chief Product & Services Officer globally.  

He brings to VeUP over 20 years experience running growth stage technology companies in addition to being a venture investor and strategic adviser to startup founders.

As a former senior operating executive and head of products in cybersecurity and enterprise SaaS, he led company transformation and scale-up at some of the most successful enterprises in these industries, including McAfee, Forcepoint, and SailPoint Technologies.    

Established in 2022, VeUP is a global team of former startup founders, cloud and technical experts, go-to-market specialists, venture capitalists, and business operations leaders.

By integrating expertise, a range of technical and non-technical services, and through its partnership with early stage venture capital fund Quadri Ventures, VeUP supports startups throughout their growth journey. It is accredited as an Amazon Web Services Advanced Tier Services Partner.

As part of its commitment to SXSW, VeUP is sending seven team members to the tech conference to engage with startup founders. VeUP will be sponsoring events across Funded House, Capital Factory, and Lumos House throughout the week.

Siegel says: “VeUP is on a mission to completely turbocharge the next generation of startups, providing the expertise and industry leading services to enable them to thrive.”

“Austin is home to some of the world’s most ambitious new tech entrepreneurs and is the perfect base of operations for VeUP’s North American expansion. I am really pleased to be joining such a dynamic team of industry experts in setting a new standard for startup growth acceleration.”

Alexander Dick, Executive Chairman, VeUP, comments: “2024 has already been a game-changing year for our business, with a further surge in growth and a number of key hires to boost our senior team.”

“As we formally launch our North American operations, it’s exciting to have Mike at the helm, enabling us to establish a truly global operation, offering top tier services to clients around the world.”