EE Retail IT Refresh project moves from pilot stage to BAU across company's physical stores
Following a six-week pilot across 15 UK stores, EE has moved into a BAU roll-out of its Retail IT Refresh project across the mobile network operator and internet service provider’s bricks and mortar locations.
The initiative replaces all the current devices used by the company’s guides in-store, allowing them to complete all sales, service and operational processes from one device.
It also delivers 200Mbps dedicated fibre lines in every store via EE’s BT Business SD WAN.
Along with a new cloud EPoS solution provided by Aptos, reducing infrastructure footprint. And new PED devices from Barclays, making everything wireless.
In a LinkedIn post, Alan Dickson, Principal Technology Partner/Product Lead at EE, said: “For our customers, this delivers a faster, friendlier and more reliable experience meaning the guides can spend more time focusing on their needs.”
He added: “The feedback from our store guides so far has been fantastic with comments including much quicker and simpler, game changing and even life changing.”
“There are too many people to thank individually for their input and efforts to get us here, but to everyone involved, thanks for your passion, enthusiasm, and dedication to get us to this point.”
“Thanks also to our suppliers including, Aptos Retail, Barclaycard Payments, ProTech Services (UK) and Fujitsu for all your support.”
Dickson concluded: “If you would like to see the new sales experience, Glasgow Buchannan Street, Hertford, Bluewater, Solihull, Halesowen, and Notting Hill are just some of the stores now using this new solution.”
EE expects roll-out to its 400+ stores to complete by September of this year.
2023 RTIH Innovation Awards
EE emerged victorious at the 2023 RTIH Innovation Awards, picking up the Editor’s Choice gong for its investment in its physical stores.
Our 2023 winners were revealed at a fantastic awards ceremony, which took place at the Barbican Centre in central London.
The event was held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.
