Payments and FinTech veteran Nikhita Hyett joins online fraud protection firm Signifyd as General Manager for EMEA

Signifyd, an e-commerce fraud protection specialist, has announced the appointment of Nikhita Hyett as General Manager for EMEA.

Hyett most recently served as Managing Director, Europe at BlueSnap.

In her new role, she will spearhead strategic growth initiatives, identify operational enhancements, nurture key partnerships, and drive the expansion of Signifyd's presence across critical markets and verticals in EMEA.

With a background spanning leadership roles at BlueSnap, Adyen, and Global Blue, Hyett brings experience from the payments and FinTech sector.

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She comments: "Signifyd's innovative approach to AI and technology driven fraud, abuse, and payments optimisation, and its unwavering commitment to seamless and secure commerce experiences immediately drew me in.”

“I am thrilled to join this exceptional team and contribute to creating resilient, customer centric e-commerce experiences that maximise revenue and eliminate risk for online merchants worldwide." 

Raj Ramanand, CEO at Signifyd, says: "We are delighted to welcome Nikhita to the team. Her strategic vision and deep market insights will play a pivotal role in aligning our global strategy with regional nuances.”

“Her considerable expertise further strengthens our position as the leading provider of commerce protection services in EMEA."