2023 RTIH Innovation Awards winner and unified commerce firm NewStore hires Michael DeSimone as CEO

NewStore, a mobile first unified commerce platform for retailers, has announced the appointment of Michael DeSimone as CEO.

NewStore Founder Stephan Schambach will remain Chairman of the board.

“NewStore is the go to unified commerce platform for global enterprise retailers facing the challenge of outdated, siloed systems. Our unique ability to deliver seamless omnichannel experiences worldwide sets us apart,” says Schambach.

“Michael’s expertise will be instrumental in enhancing the company’s operations and offerings, ensuring our solutions, like our award winning Omnichannel PoS, evolve in line with the always changing demands of the retail market.”

DeSimone joins NewStore with more than two decades of experience leading high growth commerce technology companies. At ShopKeep, he guided the PoS provider through its acquisition by Lightspeed.

Before that, as the CEO at Borderfree, he led the e-commerce platform from startup to public entity and eventual acquisition.

His appointment as NewStore CEO caps off a year long succession plan involving the board of directors, investors, and leadership team to transition the company into its next growth stage.

“Stepping in as CEO at this pivotal point for NewStore presents an exciting opportunity to push the boundaries of retail technology, particularly for global enterprise retailers,” says DeSimone.

“My main focus will be on implementing concrete growth strategies that harness our team’s talent and the strengths of our platform, ensuring we maintain our position as the industry’s most powerful unified commerce platform and Omnichannel PoS for the world’s greatest retail brands.”

2023 RTIH INNOVATION AWARDS

NewStore emerged victorious at the 2023 RTIH Innovation Awards, picking up the Omnichannel Retail Initiative of the Year gong for its work with Footasylum.

Our winners were revealed at a fantastic awards ceremony, which took place at the Barbican Centre in central London.

The event was held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.

Check out the full winners list here.