Cegid launches Point of Delivery (PoD), built on Microsoft Azure, to serve buoyant Middle East market
Cegid, a European specialist in cloud management solutions for professionals in the finance (treasury, tax, ERP), human resources (payroll, talent management), accountancy, retail and entrepreneurship sectors, is to launch a new Point of Delivery (PoD), built on Microsoft Azure, in Dubai for retailers based in the Middle East.
Cegid says that it is strategically extending its global footprint by investing in the Middle East.
By situating its newest PoD in Dubai, Cegid is aiming to play a significant role in the fashion and luxury market of the Middle East, which is projected to flourish, reaching €30-€35 billion as per insights by the Boston Consulting Group (BCG).
According to a press release: “Our investment in the region’s infrastructure is a testament to its confidence in the market evolution and its dedication to not just meeting but exceeding the needs and expectations of its customers.”
The company’s customers operating across the Middle East include Clarins, as well as leading regional retailers such as Abu Issa, Ahmed Seddiqi & Son, Al Malki, L’azurde and Asia Jewellers.
The PoD will help customers comply with local laws and regulations concerning data privacy and localisation across the Middle East.
It will also future-proof against upcoming ‘Executive Regulations’, which are expected to add further layers to the UAE’s consumer rights protection in e-commerce transactions and tougher consumer data protection offering guarantees on how and where customer data can be used.
“Considering the number of retailers we support in the region and our growing customer base, opening our newest PoD in Dubai was the logical next step. We are confident that this investment will not only empower our current clients but will also serve as a cornerstone for the anticipated annual onboarding of 15-20 new client brands,” says Driss Iziki, MEA Director at Cegid.
“The new PoD will ensure that as we grow our customer base in this region, we can elevate customer experiences and unlock greater value and efficiency for the retailers we work with.”
With this expansion, Cegid's global infrastructure now features five international PoDs, with the Dubai facility joining the ranks alongside existing locations in China, Singapore, the United States, and Ireland.
Alongside these developments, more than 700 retail customers of Cegid are now hosted in the cloud, reaping the benefits of enhanced performance thanks to the global network.
Retail Technology Show 2024
Going to Retail Technology Show 2024 on 24th-25th April?
In partnership with Cegid, RTIH is hosting an After Hours Drinks event on 24th April, kicking off at 6pm.
After a busy day of walking the show floor and exploring the latest innovations, join us and some of the biggest names in retail for a drink or two.
When and where? 24th April, 18:00 – 20:00
Crown & Sceptre (five mins walk from London Olympia), 34 Holland Rd, London W14 8BA.
Please note that this event is open to retailers only.
MEET CEGID AT RETAIL TECHNOLOGY SHOW 2024
Cegid will be exhibiting at Retail Technology Show 2024 on stand 6D80.
Visitors to its stand will be able to see Cegid Retail Store Excellence in action.
This is a task management platform for all retail teams. Whether you want to improve product presentation, supercharge your sales training or align your labour forecasting with your task management workflow, see how Cegid Retail Store Excellence can help you do retail better.
Attendees can also check out Cegid Retail, a cloud native PoS and unified commerce platform for specialty retailers to increase profitability, drive retail activities and deliver unique omnichannel customer experiences anywhere in the world.
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