tutch appoints Microsoft veteran Greg Jones as CEO as retail technology firm expands in to the USA

tutch, an in-store digital platform that gives shoppers a self-service option for discovering every product in a retailers’ ecosystem, has announced the appointment of Greg Jones as Chief Executive Officer (CEO).

Jones previously served as Global Director of Retail and Consumer Goods Solutions at Microsoft, and North America Retail and Consumer Goods Lead at Avanade.

In his new role, he will lead tutch as it scales adoption of its software as a service (SaaS) platform by US bricks and mortar stores and enters into new industry partnerships.

During his tenure at Microsoft, Jones was responsible for establishing the company’s Travel and Transportation vertical, including forging partnerships with Boeing and SITA.

At Avanade, he developed the North America Retail & Consumer Goods Advisory practice, which guides retailers as they leverage AI and technology to digitise core functions.

Jones will channel these experiences as the company builds on its track record in Australia, where hundreds of stores currently use its platform to sell beyond what’s in the aisles, grow revenue, enhance staff productivity and increase customer loyalty. 

“Physical stores are still responsible for approximately 87% of all consumer purchases, but their models present many challenges that online platforms simply don’t have,” says Jones.

“Issues like high staff turnover, tight margins, dated in-store experiences, space limitations and inventory carrying costs make it difficult to compete with online marketplaces, and even the brands they carry.”

“But all of this creates a huge opportunity for the retailers willing to address these challenges head on. tutch was designed from the ground up to help them do this, and we’re prepared to replicate the success we’ve achieved for retailers in Australia, state-side.”

“We built tutch after experiencing firsthand the opportunities that retailers have to optimise their physical store footprints,” says Grant Oayda, Founder, tutch.

“As we expand our own footprint, we know that Greg’s experience will put us in the best position to expand and open retailers’ eyes to the potential of digital to connect them to customers like never before.”