Retail data brand Reapp adds Waitrose & Partners to list of major UK retailers available on its AI driven platform

Reapp has added Waitrose & Partners to the list of major UK retailers available on its AI driven platform, Reapp Insights.

This helps brands and retailers understand what products are selling, where and when.

Through the use of artificial intelligence, it utilises factors such as temperature and trends to help inform decisions at shelf-edge. 

The news means brands in Waitrose stores can clearly understand performance across the estate at store and SKU level, as well as garnering the ability to react to underperformance of promotional activity live within the cycle of a promotion.

Brands can ensure shelves are stocked at all times through peak periods, as well as being able to track NPD sales, with the ability to identify non-selling stores.

Other major UK retailers available through Reapp Insights include Asda, Morrisons, Sainsbury’s, Tesco, Co-op, Poundland, and Marks & Spencer.

James Lamplugh, Reapp Commercial Director, says: “We are on a mission to give brands and retailers all of their homogenised data in one place, for them to take advantage of - and drive sales from.”

“After the recent onboarding of Marks & Spencer, Waitrose is now the eighth major retailer on our Insights platform and we look forward to welcoming more brands who want to make use of our cutting-edge data technology.”

Reapp, which is a part of the UK field marketing agency Dee Set Group, is pitched as a one stop shop for brands looking to better understand their sales performance and use this information to guide their strategy. 

In 2023, it redefined its product lineup as part of an ongoing £7 million investment into tech and AI to become the ‘ultimate FMCG toolkit’ for major brands.