Subscription management and billing platform Recurly appoints Lina Tonk as Chief Marketing Officer

Recurly, a subscription management and billing platform, has announced the appointment of Lina Tonk as Chief Marketing Officer (CMO).

“We’re thrilled to welcome Lina to the Recurly team,” says Joe Rohrlich, CEO at Recurly.

“Her purpose and passion for nurturing growth with a people-first mentality make her a perfect addition to the team. With Lina’s leadership, I am certain we will reach our next stage of growth, keeping our customers and subscriber experience top of mind.”

“We have a terrific platform built for scale and a growing market need for our leadership. It is an exciting time at Recurly.”

You asked. Recurly delivered. More built-in benchmarks. We've upped our game. Now, we're diving into the nitty-gritty of subscriber acquisition and churn with six new metrics.

▶️ Read our press release for more information: https://t.co/3FUDQzGuST pic.twitter.com/cEpaGgi1jj

— Recurly (@recurly) April 17, 2024

“From the moment I met with Recurly, I knew there was something extraordinary about the company,” says Tonk.

“The innovation it is bringing to the subscription industry, including the recent benchmark intelligence, is unmatched and it’s a privilege to join forces with this team. I’m excited to amplify the brand and be instrumental in transforming experiences for our customers and their subscribers.”

“Recurly not only grows subscription businesses, but also creates impactful connections between companies and their subscribers. I'm eager to contribute to the company’s mission to grow customer recurring revenue faster, smarter and stronger.”

Tonk was most recently Chief Experience Officer and Chief Marketing Officer at isolved, a specialist in the human capital management industry and, like Recurly, a part of the Accel-KKR portfolio of companies.