Landmark Group connects with SML for item level RFID solutions across Middle East stores and distribution centres

SML RFID has been appointed by Middle East retail conglomerate, Landmark Group, as its strategic partner to deploy item level RFID solutions in its 600+ stores and 10 distribution centres across the MENA region. 

Headquartered in Dubai, Landmark Group has over 2,200 stores across 21 countries and delivers products across categories including apparel, footwear, lifestyle, cosmetics, and home furnishing. 

As part of the partnership, SML is providing RFID tags and has numerous sites live with its solutions and when fully rolled out will be in all of Landmark’s sites across all Gulf Cooperation Councils (GCC) countries (Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, Oman) Egypt and Jordan.

Dr. Prakash Rao, Head Supply Chain Projects & Home Operations, Landmark Retail, says: “As one of the largest omnichannel retailers in the Middle East region, we at Landmark Retail constantly endeavour to deliver seamless and best-in-class shopping experiences to our customers.”

“Investing in retail innovation and technologies across our value chain is crucial to support our efforts to deliver exceptional value to the fast evolving customers of the region.”

“RFID is one such solution that will provide enhanced inventory accuracy and accountability between various entities across our supply chain.”

“With their immense RFID expertise, we believe SML would be an ideal solutions provider to fulfil our item level RFID requirement. We are pleased to have SML on board.”

Dean Frew, President of RFID Solutions at SML Group, says: “It is exciting to be a part of Landmark’s digital transformation journey as its strategic partner. We are confident that our item level RFID solutions will deliver tangible value for their business and customers alike.” 

“With the combination of deployments in Landmark’s stores and distribution centres with the expertise of our strategic partners Microsoft, Zebra, and Clustag by Rielec, world leaders in their technology space, this project will be the first of this scale in the region and one that will set a benchmark in the industry.”