SideChef expands European online grocery retail partners with addition of Amazon Fresh delivery for UK and Germany

SideChef has added Amazon Fresh as a retailer grocery partner in the United Kingdom and Germany. This marks the first delivery party for the company in the European region. 

Founded in 2013, SideChef is an all-in-one home cooking and online grocery platform. Its app provides over 20,000 interactive shoppable recipes with audio and visual guidance.

Key features include hands free voice commands, step by step photos, how to videos, built-in timers, one click shoppable recipes, and curbside pick-up or grocery delivery through its partners.

SideChef partners with retailers, publishers, home hubs, consumer brands, and kitchen appliance companies such as Walmart, Amazon, and Google.

As a marketing partner, it builds technology tools to integrate step by step cooking experiences, AI solutions, shoppability, and content creation for brands.   

“With over three million online shoppable recipe orders sent out to online retailers in the US, we’re very excited to expand this offering to our UK and German users, giving them the ability to instantly shop entire recipe ingredient lists through our partnership with Amazon Fresh,” says SideChef Founder and CEO, Kevin Yu.

Users can browse thousands of original recipes curated to personal dietary preferences, shop recipes in one click, with every necessary ingredient added to cart, delivered to door via grocery partners. 

SideChef currently has over 325,000 users in the UK and Germany. Users can access Amazon Fresh delivery via its app as well as its web platform.