Ikea UK teams with Woodgreen and creates Cat-alogue and Dog-alogue for launch of retailer’s first pet range

Ikea UK and Woodgreen have teamed up to create a ‘Cat-alogue’ and ‘Dog-alogue’ of pets from the charity while they wait for a new home.

The lookbooks highlight the importance of supporting pet charities and the cats and dogs who are looking for adoption, whilst showcasing Ikea’s new pet furniture offering, UTSÅDD, the retailer’s first ever range for our furry friends..

In 2023, Woodgreen saw a 62% increase in abandoned pets as well as a 253% year-on-year rise in people looking to give up their pet due to financial reasons, primarily the rising cost of living.

Last year alone, a total of 8,821 pets were helped through the charity’s service.

The collaboration with Ikea UK aims to support Woodgreen’s mission of giving thousands of pets a brighter future, through safe shelter and specialist care. The charity is also here for owners in need of advice and support.

The Cat-alogue and Dog-alogue feature imagery of cats and dogs in various Ikea pet furniture settings.

The UTSÅDD collection has been developed with input from veterinarians, pet product experts, as well as a panel of cats and dogs.

The resulting 29 piece range was developed around the four most common activities that cats and dogs do in the home – eating, sleeping, playing, and hiding – all designed to make these activities fun and easy to manage for both pets and people.

As well as a monetary donation, for those who are at Woodgreen, all furniture featured has been donated to the rehoming centre for the pets to enjoy.

“We believe that pets are family. Our goal was to develop a collection of products that our cats and dogs love and that their human parents can feel good about and truly enjoy having as part of their home,” says Michaela Quinlan, Country Commercial Manager, Ikea UK and Ireland.

“We hope this partnership not only raises awareness of adoptions but also provides solutions and inspiration of how to create a comfortable living space for furry companions.”

Fiona Cooke, Head of Specialist Services, Woodgreen Pets Charity, says: “Every pet deserves a loving home where they feel safe and happy.”

“It’s so important that dogs and cats have spaces to rest and call their own, as well as opportunities to play and have fun – both during their time with us at Woodgreen, and when they move on to their new homes.”

“We’re absolutely delighted to be partnering with Ikea to raise awareness of what we do, and celebrate rescue pets of all shapes and sizes.”

The full lookbook, including details on how to see which pets are looking for new homes at Woodgreen, can be found here.