Brave Bison leverages AI insights and relationship with technology partners for Yours Clothing tie up

Brave Bison has been selected by Yours Clothing, a British plus-size fashion retailer, to handle its performance marketing following a three-month pitch. 

Brave Bison will be responsible for the UK market while setting the business up for success across core international territories (US/Ireland/Australia) as the retailer expands throughout 2024.

To achieve this, it will leverage its relationship with technology partners, such as Feedonomics and GWI, for the data and insight to determine the most profitable territories and how to navigate each respective market’s unique nuances.

In particular, considering Yours’ brand mission to champion women and their curves, there is a need to understand the attitudes towards body positivity and self-love across target growth regions.

The initiative will include the use of AI insights to give an accurate reflection (and renewal) of the current core audience, alongside building out and managing all paid search, shopping, feed management and paid social channels.

Brave Bison’s compelling approach to paid social, following the acquisition of SocialChain, was cited as a reason for the appointment. Added to this was its experience in the online fashion space and growing brands internationally with targeted campaigns. 

Hannah Kimuyu, Managing Director, Performance,  Brave Bison, says: “Yours’ online growth has been bolstered by improvements in its online content over the last couple of years.”

“However, in recognition of this significant impact digital can have on growth, it needed a long-term partner that can really take the brand to new heights. Our wealth of experience growing brands internationally is undeniable.”

“This combined with already ambitious and positive forecasts for the year ahead, means that fashion that fits everyBODY is sure to also now reach everybody in the near future.”

Antony Talbot, Group Trading Director at Yours Clothing, comments: “Yours is growing at an impressive rate - we were the fastest growing fashion retailer in 2022,  and we’re not slowing down any time soon.”

“As a result, we needed an agency partner that is operating at the same speed as us, and that can push our boundaries in terms of performance. Brave Bison’s experience, understanding of our businesses’ direction and unique approach to performance marketing is invaluable to us at such a pivotal point in our growth.”