Unified commerce platform specialist XY Retail announces appointment of Irfan Khan as Director of Marketing

XY Retail, a provider of omnichannel retail solutions, has announced the addition of Irfan Khan as Director of Marketing.

Khan brings over 14 years of executive level marketing expertise to the company. Previously he served at AVANA Companies, a Capital Investment company, where he headed the marketing vertical for four of its business units, including CUSO. 

Throughout his career, Khan has held key marketing and growth positions at FinTech, SaaS, Investment, and EdTech companies in both the US and Asia, including LendThrive, Uprise, and CMR Group.

"XY Retail is revolutionising the retail landscape with its cutting-edge unified commerce platform," says Khan.

"The company boasts an impressive roster of global fashion brands, including Giorgio Armani, Boggi, Damiani, Fender, Paul & Shark, Golden Goose, ISAIA, and Slowear. I'm thrilled to join this team and further propel the adoption of XY Retail's solutions across the industry and around the world."

Khan will spearhead XY Retail's growth and marketing initiatives, reporting directly to CEO Susan Jeffers.

"We are delighted to welcome Irfan to the XY Retail team," says Jeffers. "His extensive experience in multi-region marketing and driving hyper-growth for companies is invaluable.”

“Irfan has a consistent record of delivering high impact marketing campaigns and fostering high performing teams. His leadership will be crucial as we scale our product offerings and expand our reach across new regions within the retail technology landscape."