Retail management and fashion branding veteran Keith Mercier joins GenAI startup Fashable’s advisory board

Fashion technology specialist Fashable has brought in Keith Mercier as an advisor.

Born in 2021 out of XNFY Lab, a research organisation that worked with Microsoft on innovation in retail, Fashable creates GenAI generated images for the likes of designers, brands, influencers, and marketplaces.

Mercier holds the position of General Manager: WW Retail and Consumer Goods at Microsoft, and has over 30 years of experience in retail operations and technology consulting.

In a LInkedIn post, Orlando Ribas Fernades, CEO and Founder, said: “Keith brings with him an unparalleled depth of knowledge in retail and fashion, having shaped the industry with his innovative strategies and visionary leadership.”

“His extensive experience in retail management and fashion branding is not just impressive; it's transformative. Keith's ability to forecast trends and his understanding of the consumer market have consistently led to groundbreaking successes in every role he has undertaken.”

He added: “With Keith onboard, we're confident that his insights will propel Fashable to new heights, enhancing our commitment to excellence and our passion for fashion.”

“His track record of driving growth and his forward thinking approach to retail are exactly what we need to lead the charge in the fashion tech space. Together, we're set to redefine style and technology.”

Mercier commented: “As someone who has loved fashion since the age of five and then having the opportunity to work in the industry for more than 30 years, I could not be more excited about joining the advisory board for Fashable.”

“With GenAI, it will accelerate time to market, reduce design costs and allow for better collaboration for leading fashion brands. And this is only the beginning of what’s to come. Truly excited to join this next fashion revolution.”