SharkNinja teams with Harry Redknapp as it takes over London pub for England v Denmark football game today

Today in London, SharkNinja opens the doors of The Carpeters Arms, pitched as the only pub that encourages you to spill your drink, thanks to the Shark CarpetXpert Deep Carpet Cleaner with Built-In StainStriker.

This coincides with the release of data from SharkNinja showing that 45% of the nation feel anxious hosting in their home, because of mess left behind by guests. 

To help show the nation how to take the stress out of hosting this football season, the brand has teamed up with former football manager Harry Redknapp for the event, which will not only give football fans the chance to enjoy a pint on them for one of England’s biggest sporting events of the year, but also offers a solution for the nation’s ‘spill-xiety’.  

The aforementioned research reveals that the biggest worries when hosting at home are stains on the carpet (56%).

The Shark CarpetXpert Deep Carpet Cleaner with Built-In StainStriker, according to a press release, “cleans and revives carpets with an 8x deeper clean than a regular vacuum.”

In fact, the brand is so confident in their offering, they’ve installed a white carpet on game night so they can clean up any spills using the product. Other top hosting concerns from the research were things getting broken (56%) and neighbours complaining about the noise (46%). 

With 82% making sure their abode is at its absolute cleanest for when guests arrive and 56% admitting to a panic clean beforehand, it’s no wonder that 48% would rather watch a football match in a bar or pub so they don’t have to worry about the mess left behind.

Shamelessly, a third are less worried about causing a mess in someone else's home, than their own.

Redknapp has given his top three tips on hosting this football season:

1.      Avoid beers on the floor: “Sandra (Redknapp’s wife) is not happy if the house gets wrecked after a game. Beers on the floor are a recipe for disaster in our house, if you’ve got people around for the match, make sure drinks are on the table as they’ll go flying as soon as a goal is scored!”

2.      Check the tech: “Make sure you know what channel the game is on before guests arrive, and always check it’s all working beforehand. No one wants impatient football fans in their living room!”

3.      Hold the snacks until half time: “I know how excited my mates are when the football is on, and when people are jumping up and cheering – we’ve found that it’s best to hold off on the snacks until half time. Guests are more relaxed and Sandra is happy that the carpet doesn’t suffer!”

Redknapp comments: “I know full well that guests can get rowdy when watching a football game, and pints have been known to go in the air.”

“The ‘Carpeters Arms’ tonight is offering football fans the night off and giving them a place to enjoy a drink, without the worry of spills. With Shark vacuum cleaners, carpet stains won’t dirty your viewing experience. You can watch the home nations without your house being ruined.” 

Tracey Scully, UK Managing Director at SharkNinja, says: “With our research showing that the nation is anxious about hosting at home due to messy guests, particularly around rowdy events such as football season, we wanted to do something to take the pressure off.”

“That’s why we’ve opened the ‘Carpeters Arms’ today, an event to give people a place to enjoy the game without the worry. But also to show how you can take the stress out of hosting with our wet cleaning products, that offer an exceptional clean for their carpets, floors and soft furnishings.”

“The precise cleaning technology and specially designed solutions to give our consumers deep cleaning power, for all of life’s spills and messes.”