Serve Robotics promotes Euan Abraham to newly created Chief Hardware and Manufacturing Officer role

Serve Robotics, an autonomous sidewalk delivery company, has announced the appointment of Euan Abraham as its Chief Hardware & Manufacturing Officer.

Abraham, who has been with Serve since January 2022 as Senior Vice President of Hardware Engineering, has been instrumental in the development of its robots.

In the newly created role, he will lead the ongoing development of said robots and drive the company's manufacturing efforts.

"Euan's promotion reflects his significant contributions to our company and our confidence in his ability to drive innovation as we enter our next phase of growth," says Serve Robotics Co-founder and CEO, Dr. Ali Kashani.

"This appointment, along with recent additions to our executive team, will support our commitment to manufacturing and deploying up to 2,000 robots in markets across the US."

"I am honoured to take on this expanded role and am deeply grateful to the Serve team and the Board of Directors for their unwavering support," says Abraham.

"Serve has established itself as a leader in cutting-edge engineering and design, and our Magna licensing partnership positions us to be a platform upon which new types of robots will be built. I'm excited to lead our efforts to continue advancing Serve's leadership in product design, safety and reliability."

Abraham’s senior executive experience includes:

• Senior Vice President of Product Design Engineering at Latch, where he led the company's global engineering and product development teams and oversaw the research and development roadmap across products.

• Vice President of Hardware Engineering at GoPro, where he led development of the company's Karma drone, as well as its camera and accessory product lines.

• Head of Mechanical Engineering at Otto, where he created and headed up a new product development team and helped build out the company's manufacturing supply chain.

• Senior Product Design Engineer at Apple, where he helped design and develop multiple product lines, including iMac, Portables and accessories. He is a named inventor on patents relating to the Macbook Pro Touch Bar, scissor keyboard, iMac, and numerous other Apple products.