Zitcha expands customer success team to support companies as they embark on and expand retail media journeys

Retail media platform Zitcha is adding to its customer success team, appointing former News Corp executives Kate Marshall and Genevieve Cleaver to newly created senior roles.

Nick Hinsley, Chief Revenue Officer at Zitcha, says: “Customer success is about anticipating challenges and proactively delivering solutions to boost customer satisfaction and retention.”

“This not only enhances revenue and loyalty, but also ensures our clients derive maximum value from our platform. Investing in customer success is essential for Zitcha to continue leading the retail media industry, and we are delighted to welcome both Kate and Genevieve to our rapidly growing team.”   

Marshall joins as Customer Success Director with a remit to oversee Zitcha’s portfolio of clients across international markets including, US, Canada, UK, South Africa, Australia and New Zealand.

Most recently a digital director at News Corp, she has extensive experience in e-commerce with more than five years at Amazon, where she worked with Amazon teams around the world to bring best-in-class marketing tools to its customers. 

She says: “Zitcha is a global retail media player, and as we continue to attract more partners to the platform, I look forward to working alongside them to drive even greater effectiveness and efficiencies for their marketing investment.”  

Cleaver has been appointed as Customer Success Lead across APAC.

Joining from News Corp, where she was digital client growth and capability manager, she also spent more than four years at global media agency Wavemaker across various performance media positions.

She comments: “In Australia and New Zealand, Zitcha has already established a market leading presence.”

“The wider Southeast Asia market  presents exciting new opportunities for retail media and I can’t wait to support our customers as they embark on and expand their retail media journeys.”

The new hires, both of which are based in Sydney, follows Zitcha’s recent appointment by the retail media arm of Australian drinks and hospitality business, MixIn by Endeavour, to facilitate its off-site media across Meta’s Managed Partner Ads (MPA).

In May, the company also announced Josh Forsyth had joined as APAC sales lead.