Zapp expands premium on-demand delivery to fine wine including Château Pétrus Pomerol at £5,499 per bottle

London-based rapid delivery firm, Zapp, is now offering three of the most sought after wines in the world: Domaine de la Romanée-Conti Grands Echezeaux Grand Cru 2009 (£3,499.99), Château Pétrus Pomerol 2000 (£5,499.99), and Chambertin Grand Cru Domaine Armand Rousseau 2009 (£4,499.99).

This marks the first time these wines are available on-demand for delivery in minutes.

Zapp, which saw losses increase from £76 million to £92 million in 2022 as it restructured the business to focus on core markets, lays claim to being one of the largest UK retailers of fine wine and premium spirits, and says that it has tripled its sales in the past year.

This stems from its focus on rapid delivery and exclusive products, with over 50% of its beer, wine, and spirits category dedicated to premium items, including Antinori, Gaja, Château Mouton-Rothschild, and Opus One.

Zapp is also one of the largest UK retailers of prestigious selections like Ruinart, Tignanello, and Clase Azul.

The rare Clase Azul Ultra (£2,649.99 RRP), with only 100 bottles worldwide, is among the latest additions.

Zapp says that its ‘on-demand’ approach is fundamentally changing how these products are bought and sold, catering to consumers who value the convenience of ordering online for immediate delivery unlike traditional fine wine merchants focused on in-store experiences and long-term purchases.

The new fine wine offering builds on Zapp’s premium drinks selection, catering to every occasion – from half bottles to magnums and jeroboams, with popular choices like Gaja Barbaresco and Whispering Angel.

Dan Whine, Head of Fine Wines & Spirits at Zapp, says: "Our customers appreciate the seamless shopping experience we provide, taking advantage of our wide product selection and rapid delivery service.”

“We have meticulously curated a collection of iconic wines and exceptional vintages, offering a truly unparalleled experience."

In 2022, Zapp launched Zapp Boutique, a premium and luxury focused ‘store within a store’ on the main Zapp app, featuring brands like LVMH, Daylesford, Antinori, Apple, Dr. Barbara Sturm, Bamford, and Belvedere.

The wider catalogue now offers over 3,000 SKUs, catering to various on-demand convenience, premium, and luxury customer needs.

The company is backed by investors including Formula One driver Lewis Hamilton, Lightspeed, 468 Capital, BroadLight Capital, Atomico, Burda, and Vorwerk Ventures.