Tier 1 North American grocery retailer places order for Pricer Plaza store technology in 90 MSEK deal

Pricer’s partner JRTech Solutions has inked an agreement with an unnamed large Tier 1 North American grocery retailer for the cloud-based platform Pricer Plaza, which allows for in-store automation and communication, within an initial 50 of its locations.

The value of the contract is approximately 90 MSEK. The roll-out of Pricer Plaza and electronic shelf labels within the initial 50 stores is expected to be completed by the end of 2024.

This installation by one of the largest grocery chains in North America with over 1,500 grocery and pharmacy stores, is pitched as the first large scale full-store deployment of four colour labels in North America.

“After one year of thorough testing with a pilot installation, we are thrilled by the trust from this leading retailer,” says Mats Arnehall, Chief Commercial Officer at Pricer.

“It underscores our commitment to transforming the retail experience through cutting-edge technology, enhancing both operational efficiency and customer satisfaction. We look forward to supporting them with our in-store solutions in their digital transformation journey.”

“JRTech Solutions has worked extensively with our client over the last year to prove the value, capability and scalability of both our Pricer technology and our suite of deployment solutions,” says Diego Mazzone, President & CEO at JRTech Solutions.

“Doing so not only involved digitally transforming our client’s promotional business rules through the use of our latest SmartTAG four colour labels but providing the capability of utilising our labels in a way that will allow for both ongoing and future operational efficiencies.”

The order value does not include Pricer Plaza and technical support, and will be included in Pricer’s order intake for the second quarter of 2024.