Toy and game big hitter Hasbro announces senior appointments focused on digital transformation and supply chain push

Hasbro has announced three senior appointments that aim to build on the company’s digital transformation and ongoing turnaround efforts.

Dan Shull will join as Chief Digital Information Officer, Stephanie Beal has been promoted to Chief Supply Chain Officer, and Dan Rawson is taking on an expanded role overseeing direct and e-commerce, as well as continuing as Global Play Lead for Dungeons and Dragons and RPGs.

Beal and Rawson’s new roles are effective immediately, and Shull will join on 15th July.

Shull brings 25 years of Fortune 500 industry experience to Hasbro, previously serving as Chief Technology Officer at REI. Prior to that, he held executive positions at Signet, Nike, and Borders.

In this newly created role, he will oversee Hasbro’s digital and IT strategy, using the latest technology to drive efficiency and improved ways of working.

The aim is to accelerate Hasbro’s efforts to become a platform first digital and information technology partner to entertainment and licensing counterparts.

"Dan’s retail background, sophisticated understanding of the digital landscape, and strong people leadership experience make him a welcome addition to the Hasbro team. I'm confident he’ll elevate Hasbro’s digital offerings to drive productivity and better serve our employees, partners, and fans,” says Hasbro CEO Chris Cocks.

Beal, pictured above, will take over as Chief Supply Chain Officer from Shane Azzi, who is departing Hasbro at the end of July to pursue a new opportunity.

She joined Hasbro in 2022 and most recently led a significant system transformation to digitise planning processes across the business, enabling teams to be more responsive and agile.

She previously held leadership positions at Kimberly-Clark, Anheuser-Busch InBev, and Unilever.

Rawson will extend his remit to lead Hasbro Direct, inclusive of Hasbro Pulse and other direct-to-consumer digital strategies.

He has led the development and operations of e-commerce and SaaS businesses at companies such as Amazon and Microsoft, in addition to having leadership stints at e-commerce companies Flipkart and Coupang in India and South Korea, respectively.

“We are happy to celebrate Stephanie Beal’s and Dan Rawson’s new roles. They each bring strong capabilities, insights, and digital first mindsets that will propel Hasbro forward as we continue to meet fans where they are and deliver magical play experiences across platforms,” says Cocks.