Guitar Center brings in tech veteran Adolfo Rodriguez as Executive VP, Chief Technology & Information Officer

Guitar Center, an omnichannel musical instrument retailer, has announced the appointment of Adolfo Rodriguez as Executive Vice President, Chief Technology & Information Officer.

Rodriguez joins Guitar Center with over 25 years of experience in technology transformation, with an emphasis on Fortune 500 retail enterprises.

He will be responsible for the end-to-end technology vision and execution for the company, while leveraging disruptive technologies to reimagine the customer experience. Rodriguez will report directly to CEO Gabe Dalporto.

“Adolfo’s extensive experience and exceptional ability to harness emerging technologies make him a phenomenal addition to Guitar Center as we forge ahead with our transformation,” says Dalporto.

“His expertise in core retail systems and processes and his passion for transforming the customer experience make him a perfect fit at Guitar Center. We are confident that under his leadership, we will reach new heights and deliver groundbreaking solutions to our customers.”

Rodriguez most recently served at Advance Auto Parts, where he spearheaded innovative technological advancements across various functions, including e-commerce, stores, merchandising, inventory, pricing, and supply chain.

Previously, he held senior leadership positions at Citrix and IBM.

“I am thrilled to join Guitar Center at such a pivotal time in its history,” he says.

“As a passionate musician and advocate for leveraging technology to drive business growth, I am eager to blend my professional expertise with my personal experience. I look forward to evolving Guitar Center’s customer engagement and workplace processes through technology.”