JOOR supports France-based fashion brands during Olympics 2024 with Passport to Paris digital event

JOOR, a wholesale management ecosystem for the fashion industry, has launched a digital trade show,  Passport to Paris, to support French-based brands during the 2024 Olympics.

Featuring over 120 brands including Celine, Chloé, American Vintage, Jacquemus, Y/Project and Armor Lux, the aim is to make it easy to navigate French fashion online and facilitate a productive buying season.

Amanda McCormick Bacal, SVP of Marketing, comments: “The Olympics in Paris is an exciting time for the French capital, but brings with it complexity for the traditional wholesale fashion schedule.”

“JOOR has launched the Passport to Paris digital event to support brands and retailers facing challenges to their typical selling season in Paris.”

“Hosted on the JOOR Passport platform, this show provides our vast network of global retailers the ability to explore and shop the latest collections from French-based brands 24/7 from anywhere in the world.”

Spotlighted within the Passport To Paris showcase is JOOR’s partnership with Business France, the French government agency specialising in export growth for SMBs and mid-sized French fashion companies.

The latest Business France 2024 edition features 42 French brands, including Marine Serre, Yves Salomon, Ines De La Fressange, Soeur and Andrew Gn.

Passport to Paris ends on 16th August.

2024 RTIH INNOVATION AWARDS

Digital retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech

innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.