Ireland goes live as Superdry enlists OSF Digital for first step in global e-commerce platform roll-out

Superdry has gone live with a new global e-commerce platform in Ireland.

In a LinkedIn post, Dafydd Moore, Director Global Technology, said: “Excited to share that we've launched our new global e-commerce platform in Ireland, marking the first step in our global roll-out.”

“This wouldn't have been possible without the incredible efforts of our technology team, our colleagues across the business and our partners at OSF Digital. Huge thanks to the tech team.”

He added: “This project extends beyond just our website, including significant changes to our order management systems as well.”

“Kudos to all teams involved in making this happen. Here’s to many more successful launches as we continue our global deployment.”

Moore was appointed Director Global Technology in June of this year.

He joined from Halfords where he served as Group Director IT Strategy and Architecture (CTO).

Moore has also worked at Dyson (holding the role of Global Head of IT Strategy, Architecture and Innovation) and Waitrose (IT Communications and Engagement Manager).

2024 RTIH INNOVATION AWARDS

Online retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.