Loyalty programmes specialist Reward brings in FinTech and data veteran Yekaterina Gusin as CFO

Reward, a specialist in customer engagement and commerce media, has announced the appointment of Yekaterina (Kate) Gusin as Chief Financial Officer.

With over 20 years of experience in global financial executive positions at data and FinTech brands including American Express, Finastra, Thomson Reuters, and Planet, she brings knowledge in data and technology, as well as experience in market expansion and supporting global growth.

The appointment follows the announcement that Experian has acquired a strategic stake in Reward, supporting the business in bolstering its commerce media products and services.

Gusin joins the board as a director of the company and will lead Reward’s Finance, Legal, Risk and Compliance functions.

Jamie Samaha, CEO at Reward, says: “With the business experiencing significant growth, it’s crucial to have strong financial leadership to help us capitalise on the opportunities ahead.”

“Kate has an exceptional track record, bringing with her a mix of scale up and corporate financial strategy, which will be a huge asset to our executive team, and instrumental in spearheading our market expansion and continued success. I’m delighted to welcome her to Team Reward.”

Gusin comments; “I’m incredibly excited to be joining Reward at such a pivotal moment in the business’ international journey.”

“Having delivered financial strategies that have supported business transformation over the last 20 years, I look forward to the opportunity to relay my experiences and set the business up for success as it catapults into the global arena.”

2024 RTIH INNOVATION AWARDS

Customer engagement is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.