Family Dollar taps First Insight technology as US discount retailer looks to boost its merchandise strategy

First Insight has announced a partnership with Family Dollar (Dollar Tree), a US discount retailer.

The initiative aims to refine Family Dollar’s merchandise assortment strategy by leveraging First Insight’s predictive analytics and actionable data, ensuring that the retailer’s products meet evolving consumer expectations and market shifts.

Greg Petro, CEO at First Insight, says: “Our partnership with Family Dollar is a prime example of how AI and customer insights can transform retail decision-making.”

“By integrating our cutting-edge predictive analytics, products on Family Dollar’s shelves are not just in demand but customer approved. Our analytics enable Family Dollar to anticipate demand more accurately, make smarter product choices, and ultimately, heighten customer satisfaction while driving sales.”

“Listening to our customer and inspiring her with everyday essentials and must-have items of the season is at the core of everything we do,” says Bonita Price, Senior Vice President of Merchandising at Family Dollar.

“First Insight’s platform gives us fast, actionable insights into our customers' preferences, which has already provided significant value. We are excited to see this partnership grow.”

2024 RTIH INNOVATION AWARDS

Predictive analytics is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.