American football team Indianapolis Colts taps Shift4 retail technology for ticket sales payments

The Indianapolis Colts are to use Shift4’s end-to-end payments solutions to power the NFL team’s ticketing transactions at Lucas Oil Stadium, beginning in the 2024 season.

The Colts will leverage Shift4’s integration with Ticketmaster with the aim of providing a seamless ticket buying experience for fans.

“The Colts strive to create a world-class experience for our fans, from the moment they purchase a ticket to the time they leave the stadium after a game,” says Roger VanDerSnick, Colts Chief Sales & Marketing Officer.

“Our partnership with Shift4, and the use of its technology solutions, will help us make our entire ticketing process even more smooth and efficient for our fans.”

“We’re thrilled to partner with the Colts to ensure their fans have a flawless experience when buying their tickets,” says Michael Isaacman, Shift4’s Chief Commercial Officer.

“Our solutions streamline operations for the most complex, fast-paced commerce environments in the world, whether online or in-person.”

2024 RTIH INNOVATION AWARDS

Payments are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.