Snapchat announces go live for partnership with product performance marketing specialist ROI Hunter

Snapchat has announced a partnership with ROI Hunter, a product performance management (PPM) tool pitched at e-commerce marketers.

Snap is the third ad platform integrated with ROI Hunter, alongside Meta and Google.

The latter’s technology provides retailers with real-time product performance analytics.

The partnership will initially be live in the UK, Saudi Arabia, United Arab Emirates, and Bahrain.

Ronan Harris, President of EMEA, Snap, says: “We’re happy to be partnering with ROI Hunter, an innovator in product performance marketing.”

“Together we will further enable retailers on Snapchat to make smarter decisions and optimise their campaigns. Across recent trials, we’ve seen strong improvements in performance, with clients already seeing greater return on ad spend.” 

Karel Schindler, Founder and CEO, ROI Hunter, comments: “We’re very excited to partner with Snapchat. Their platform is at the forefront of reaching audiences around the world, and we look forward to working with them to strengthen the performance of their retail promotions.”

“Using SKU level performance data, we’ve driven substantial success during each initial trial with Snapchat retailers, and the road ahead offers numerous opportunities for continuing to advance that success.”

2024 RTIH INNOVATION AWARDS

E-commerce is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.