Calibre Clothing enlists Bedford Lane as it looks to deliver best-in-class menswear e-commerce experience

Australian menswear brand, Calibre Clothing, has worked with Bedford Lane on the launch of a redesigned website.

In a LinkedIn post, Bedford Lane said: “For over 30 years, Calibre has been at the pinnacle of Australian mens fashion, renowned for its blend of modern and timeless style. Our latest collaboration aimed to redefine their online shopping experience, setting new standards for mens fashion.”

Project highlights include:

Transitioned from a complex headless architecture to native Shopify, enhancing speed and agility.

Leveraged Shopify, Searchspring, Okendo, Elevar, and custom cloud functions via Pipedream to support efficient operations and elevate customer engagement.

Enhanced Shopify checkout functionalities, integrated with Apparel21 for a streamlined experience.

“Upon embarking on this project, we had one goal in mind. To produce a best-in-class menswear e-commerce experience that stayed true to our brand,” says Edin Zecevic, Head of Brand & Business Development at Calibre Clothing.

“I can safely say that Bedford Lane have exceeded all my expectations at every stage of this project. We couldn’t be happier working with Bedford Lane and look forward to continuing to push boundaries with the team.”

2024 RTIH INNOVATION AWARDS

E-commerce is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.