N Brown Group hails important milestone in its digital transformation as new JD Williams website goes live

N Brown Group reports the launch of a new trading website for JD Williams.

In a LInkedIn post, it said: “This is an important milestone in our digital transformation as it completes our transformational priority to roll-out new websites for all three of our strategic brands ahead of peak 2024.”

“Simply Be and Jacamo’s new customer facing websites have shown positive results since launch. Performing 20% faster than the historic website’s legacy technology, the sites have received external endorsement of their performance, with a doubling of their Google Lighthouse score, a measure based on a combination of performance, accessibility, SEO),and best practice criteria.”

Steve Johnson, Interim Executive Chair and CEO at N Brown, says: “We’re delighted to have completed our priority of launching new trading websites for all of our strategic brands ahead of peak 2024.”

“The transformation of our business continues to gain pace as we proceed with investing in our strategy, positioning N Brown for sustainable growth whilst always improving the customer experience.”

Nuno Miller, Chief Operating Officer at N Brown, comments: “Our new mobile first websites have created a sleek, modern experience for customers as they shop across Simply Be, Jacamo and JD Williams.”

“The new websites remain the cornerstone in transforming our customer experience and we’re seeing impressive results for site performance and user experience.”

“Not only that, the new JD Williams site represents the fastest roll out to date, with the faster delivery benefiting from our commitment to agile ways of working.”

2024 RTIH INNOVATION AWARDS

Digital transformation is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.