Asian fast food chain itsu set to deploy digital ordering screens in new Trafford Centre shopping site location

itsu, the Asian inspired restaurant brand with over 80 locations across the UK, is set to open its first shopping centre site in the north at Manchester’s Trafford Centre.

Set to go live in the autumn, the location will take over a 2,900 square foot location on Upper Regent Crescent and will include digital ordering screens, allowing for the customisation of hot dishes and instant access to nutritional and allergen information.

Customers will be able to dine-in on bespoke elm wood tables, as well as having the opportunity to take-away.

The Trafford Centre site will be itsu’s third in the north.

Kitty Vaughan, Head of UK Leisure and F&B Leasing at Pradera Lateral, says: “There is a real appetite for fresh and healthy produce in the UK market currently, with elevated brand’s such as itsu expanding at an impressive rate.”

“As such, itsu is a positive addition to our food and beverage offering at Trafford Centre, as we continue to offer our visitors a versatile range of food options.”

Catrin Williams, Head of Marketing at itsu, comments: “We're thrilled to be opening our second site in Manchester.”

“We chose the Trafford Centre as it's an ideal location for our brand new restaurant due to its prominent position as a world renowned shopping centre with significant footfall and excellent transport links throughout the north.”

“We can't wait to open, and prepare delicious, health[ier], affordable dishes to even more Manchester residents and visitors.”

2024 RTIH INNOVATION AWARDS

Stores are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.