Unified commerce specialist NewStore appoints retail technology veteran Pat Deskin as Chief Revenue Officer

NewStore, a unified commerce platform, has announced the appointment of Pat Deskin as its Chief Revenue Officer.

Deskin brings extensive enterprise SaaS sales leadership experience to the company. Early in his career, he spent several years with Series A companies prior to a 12-year stint at Oracle.

He then went on to hold executive sales positions at Zuora, Salsify, and Bluecore.

“Pat’s experience in guiding high performing sales organisations makes him an ideal addition to our leadership team as we enter our next phase of growth,” says Mike DeSimone, CEO, NewStore.

“His proven ability to scale businesses will be instrumental as we continue to advance our vision and meet the evolving needs of global retail brands.”

“The current state of retail reflects a complex mix of challenges and opportunities driven by economic conditions, consumer behaviour, and technological advancements. I joined NewStore because they are paving the way for brands to navigate these industry shifts with confidence and innovation,” says Deskin.

“In this role, my goal is to build on the company’s strong foundation, accelerating growth, expanding our global reach, and forging lasting partnerships that will empower our customers to thrive in an increasingly competitive environment.”

2024 RTIH INNOVATION AWARDS

Unified commerce is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.