Grocery big hitter Ocado Retail enlists Zitcha for launch of new Ocado Ads retail media platform

Zitcha has partnered with Ocado Retail on the launch of its new retail media platform, Ocado Ads.

The tie up represents a significant advancement in retail media innovation and an exciting new chapter for Zitcha, according to Troy Townsend, the company’s Co-Founder and CEO.

“Ocado Retail will be the first in EMEA to implement our single customer view platform, demonstrating how our solution can empower existing retail media networks to drive growth and maximise performance,” he says.

“With the retail media sector in the UK projected to reach £3.2 billion this year, our partnership with Ocado Retail positions both companies at the forefront of this rapidly expanding market.”

“This collaboration exemplifies how Zitcha can transform the capabilities of major retailers, pushing the boundaries of retail media technology.”

He concluded: “A big thank you to Hannah Gibson (CEO at Ocado Retail), Amit Chitnis (Chief Commercial Officer), Melody Murray (Product Manager - Trading Systems), Rob Fish (Programme Manager), Jack Johnson (Retail Media & Data Leader), and Zachary Willis (Product & Proposition Lead - Retail Media) for all the work we’ve done together in the lead up to this announcement.”

“We look forward to seeing the impact of this partnership not only within Ocado Retail, but the future of retail media in the UK and beyond.”

2024 RTIH INNOVATION AWARDS

Retail media is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.