‘Game changing’ technology firm 3D Cloud bags $20 million growth capital infusion from Bellini Capital

3D Cloud (formerly Marxent), a specialist in 3D digital asset management for 3D product visualisation, has announced a $20 million growth capital investment led by Arnie Bellini of Bellini Capital.

"Retailers and manufacturers are flocking to 3D Cloud, drawn by its pioneering cloud-based design and visualisation software that outperforms traditional solutions by a factor of five," says Bellini.

"This game-changing technology enables retailers to deliver hyper-personalised, on-demand services like never before. I'm excited to be part of this journey as 3D Cloud continues to drive innovation and lead the market.”

"We're pleased once again to have the support of Arnie Bellini and Bellini Capital.  Arnie's mentorship and counsel have been invaluable to our team," says Beck Besecker, CEO and Co-Founder at 3D Cloud, whose clients include CITY Furniture, Best Home Furnishings, and Flexstee.

"Arnie is a long-term thinker who understands the real challenges of bringing new tech to market and how to mature an organisation from a startup to a sustainable business that not only delivers value to customers but also understands its responsibility to team members and the broader community. Arnie's energy and enthusiasm are unmatched. We're thrilled to have his support."

"3D Cloud gets it. They are responding to the clear market demand from pros, designers, and homeowners alike by reducing onboarding time, accelerating project design, automating presentations, and providing a highly collaborative design experience," Bellini adds. 

"Homeowners now have web-based access to design tools that are fun and easy to use. And for major retailers, the cost of managing their design and visualisation programmes is dramatically reduced."

2024 RTIH INNOVATION AWARDS

3D technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.