Former Mastercard executive and data and technology entrepreneur James House joins Reward as CCO

Reward, a specialist in customer engagement and commerce media, has appointed James House as Chief Commercial Officer.

His prior experience includes founding and selling 5one, a data analytics and tech company.

Most recently, he served as Chief Customer Officer at Trūata, a Mastercard company delivering privacy enhancing technologies, overseeing commercial strategy across financial services and retail.

Before Trūata, he was part of Mastercard's global Data & Services team, focusing on data driven products and the commercialisation of Mastercard data insights within its ecosystem.

House will lead the development of Reward’s banking and retail customers and oversee key business functions, including business development, marketing services, and product commercialisation. He will also join the executive committee team.

Under the leadership of new CEO Jamie Samaha, Reward has recently added to its executive team with key appointments, which includes James House as Chief Commercial Officer, Kate Gusin as Chief Financial Officer, Paul Jones as SVP of Data & Insight, and Sam Sprekos as Managing Director, International.

Samaha comments; “James brings an outstanding track record of commercial success, having founded, built, and sold his own tech and data business.”

“His experience will be invaluable in capturing the opportunities we see in the commerce media space. I look forward to working closely with him on the executive committee, where his leadership will be key in steering our commercial strategy forward."

House says: “I’m delighted to join Reward as Chief Commercial Officer during its exciting growth trajectory. With strong banking and retail partnerships, and market leading capabilities in customer engagement, commerce, and retail media, Reward is well positioned to help businesses transform how they leverage data and AI for customer loyalty and growth.”

“I look forward to working with the talented team at Reward to continue to disrupt customer engagement in the retail and banking space with our expanding insights, media and tech capabilities.”

2024 RTIH INNOVATION AWARDS

Customer engagement and loyalty is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.