Just Eat agrees rapid grocery delivery tie up with REWE Group, service initially available in 40+ cities

Just Eat has announced a nationwide partnership with REWE Group, one of Germany’s largest supermarket chains.

Customers in the country can now have groceries delivered to their homes within 45 minutes. The service is initially available in over 40 cities.

In a LinkedIn post, Just Eat said: “The offer expands Lieferando's (the brand name the company uses in Germany and Austria) marketplace with one of the strongest brands in the food retail sector.”

“Customers can order from a wide range of more than 3,000 products - from fresh food and everyday goods for cooking, as an ingredient, side dish or snack - giving them even more choice and convenience when using Lieferando.”

“With this partnership, we are the first food ordering platform in the industry to welcome one of Germany's largest food retailers to our marketplace. With this new partnership, we are adding REWE's product diversity to our service portfolio,” says Lennard Neubauer, Managing Director at Lieferando.

REWE Pick&Go

A second REWE Pick&Go store has opened in Hamburg, powered by Trigo technology.

The retailer comments: “After the successful launch of Europe's largest cashierless supermarket two months ago in the heart of Hamburg, the second store is now ready for operation.”

“Hamburg's First Mayor Dr. Peter Tschentscher gave the official starting signal for the REWE Pick&Go system in Altonaerstraße, corner of Amandastraße. If you don't yet know how such a cashierless shopping works, you should either stop by the store directly or our media centre.”

Customers will be able to choose between four different payment options: at the cash register; by scanning and paying at the self-checkout terminal; via computer vision support without scanning at the self-checkout terminal; or completely cashless when using an app.

Jochen Vogel, CEO at REWE Nord, says: “Hamburg is now the only city in Germany to have two REWE Pick&Go stores. We were able to launch the markets just a few weeks apart.”

“This was only possible thanks to the outstanding teamwork and close cooperation of all those involved. We all have a common goal: to offer our customers the best shopping experience.”

2024 RTIH INNOVATION AWARDS

Grocery delivery and physical stores are key focus areas for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.