New trial sees Asda lay claim to being the first UK supermarket to sell refurbished TVs in its stores

Asda has announced that customers in six locations will now be able to purchase refurbished TVs in what is being pitched as a first for a UK supermarket.   

The grocery giant has launched a trial which has seen it refurbish three models of returned HD LED Smart Sharp and Polaroid TVs at its ERC (electrical returns centre) using recycled materials - and they will now be sold in its stores from as little as £100.   

Customers in Folkestone, Leeds, Glasgow, Sunderland and Ellesmere Port, will be able to pick up one of three sizes of the TVs, including a 32”, 40” and 50”. 

Energy ratings, barcodes and images have all printed been on the box for the TVs, which have been re-packaged to make clear to customers that they are refurbished.  

Recommended retail price for a new HD LED 50” Smart Polaroid TV is £240, meaning customers could make a saving of up to £80 should they opt for a refurbished model for £160.

Lisa Lennon, Vice President - General Merchandise at Asda, says: “We’re committed to doing the right thing for customers and communities. Increasing the longevity of our products and supporting the circular economy has its clear environmental benefits and can also be a way for us to provide more affordable options to more of our customers.”

“The trial is already proving very popular stores where it has launched and marks an excitement moment for us as we continue look at new ways we can further reduce our carbon footprint, and support customers where budgets may be stretched.” 

2024 RTIH INNOVATION AWARDS

Green retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.