Payments and loyalty specialist Nayax appoints Keren Sharir as President and Chief Marketing Officer

Nayax, a commerce enablement payments and loyalty platform, reports that Keren Sharir has been appointed to the newly created role of President in addition to her current job of Chief Marketing Officer (CMO).

Sharir has served as CMO since 2014. In her new role, she will support the CEO in aligning the operations of the business, building policies and procedures that meet the Nayax standards, vision, and core values, and increasing internal efficiency across all departments while steering the company’s growth efforts.

“For the past decade, Keren has been an instrumental part of our growth. We are confident that Keren’s expanded role and responsibilities will help us achieve our ambitious goals and strategic objectives,” says Yair Nechmad, CEO and Chairman, Nayax.

“On behalf of myself and the entire Nayax team, we congratulate Keren on this well deserved promotion.”

“Nayax is at the forefront of incredible innovation in the payments and loyalty industries, and I am honoured to assume my new expanded responsibility to help the company meet its targets,” says Sharir.

“I look forward to continuing to work alongside Yair, the senior leadership team, and our talented employees to deliver value for our customers, employees, and stakeholders.”

Prior to joining Nayax, Sharir held marketing and executive positions in multiple startups in Israel and the US.

2024 RTIH INNOVATION AWARDS

Payments and loyalty is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.